John Franklin Register

John Register is a leadership transformation authority who helps leaders and organizations move decisively through irreversible change.

Organizations turn to John when disruption, workforce pressure, shifting priorities, or major transformation initiatives require people to release (amputate) outdated ways of thinking and working—and move forward before all the answers are clear.

Through his proprietary Amputate to Elevate® philosophy and StrikePoint Decision Path™, John helps leaders recognize where fear is creating hesitation, make consequential decisions under pressure, and build sustained momentum toward what comes next. His work is grounded in a powerful principle: transformation requires strategic release.

John brings an uncommon depth of experience to this work as a Paralympic Silver Medalist, combat veteran, CPAE Hall of Fame Speaker, former CEO and founder of the U.S. Olympic Committee’s Paralympic Military Sports Program. His lived experience gives him credibility; his frameworks make that experience actionable for organizations.

The result is a human-centered approach to transformation that helps leaders and teams release what no longer serves growth, adapt to a changed reality, and create the pathway for decisive movement forward.