Michael David Hoffman

Michael Hoffman is a keynote speaker, author, and leadership expert who helps organizations build a culture of ownership at the point of contact — where customer experience, sales, and culture are actually decided.
For more than 30 years, Michael has worked with franchise organizations, sales teams, and customer-facing leaders to solve a common challenge: employees who show up, but don’t always take ownership. His work focuses on eliminating “renter mentality” and equipping people to act like owners in every interaction.
Through his signature OWN IT™ framework, Michael connects daily behaviors to business outcomes — helping organizations create energized teams, consistent customer experiences, and stronger sales performance.
A Certified Speaking Professional (CSP), recipient of the National Speakers Association’s Presidential Award, and Hall of Fame Speaker for NSA North Texas, Michael is known for delivering practical, behavior-driven programs that go beyond motivation and create lasting impact.