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Expertise
Professional Bio
John DeMato is a speaker, photographer, and Visual Authority strategist who helps experts close the gap between the level they operate at and what people can recognize from the way they show up visually.
Before starting his own business, John spent over a decade in television production at NBCUniversal and Yahoo, where he learned that perception is built in the details. What an audience sees affects what they feel, and those feelings shape how a person, idea, or story lands.
Since then, he has delivered more than 310,000 images across 280+ branding sessions, 375+ live events, 210+ virtual programs, and 60+ author campaigns, working with Hall of Fame speakers, best-selling authors, world-class consultants, executives, and other experts and other experts whose work changes people’s lives.
That body of work led to John’s approach to helping experts understand how they are being evaluated before the conversation begins, identify where their visual presence is creating friction, and make more intentional decisions about what they put in front of the people they serve.
Before starting his own business, John spent over a decade in television production at NBCUniversal and Yahoo, where he learned that perception is built in the details. What an audience sees affects what they feel, and those feelings shape how a person, idea, or story lands.
Since then, he has delivered more than 310,000 images across 280+ branding sessions, 375+ live events, 210+ virtual programs, and 60+ author campaigns, working with Hall of Fame speakers, best-selling authors, world-class consultants, executives, and other experts and other experts whose work changes people’s lives.
That body of work led to John’s approach to helping experts understand how they are being evaluated before the conversation begins, identify where their visual presence is creating friction, and make more intentional decisions about what they put in front of the people they serve.
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