Marcus Sheridan

Marcus Sheridan is the author of *They Ask, You Answer* and *Endless Customers*, books embraced by more than 100,000 companies as frameworks for earning trust and visibility in a digital-first, AI-driven world.

Marcus was one of the owners of River Pools, which grew from a struggling local swimming pool company into one of the most recognized pool brands in the world and eventually a national franchise. That experience gives him a unique understanding of what it takes to grow a business, build a brand, create systems that can scale, and get teams and franchisees aligned around a shared approach to growth.

Marcus has delivered more than 700 keynotes across 40+ industries on six continents. What separates him from the field isn't just what he teaches, but how he teaches it. He goes into the audience for live conversations that keep the room engaged. He teaches through clear, named frameworks that attendees can put into practice immediately. And on subjects like AI, sales, marketing, and communication that can easily feel overwhelming, Marcus makes them practical and easy to act on.