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NSA Member
Expertise
Professional Bio
Russ Cersosimo is an Applied Behavioral Strategist and Decision Architect — the founder of Cersosimo Decision Science & Engineering, a Pittsburgh-based firm that installs behavioral influence systems inside the practices where high-stakes decisions are made: financial advisory, medical, legal, and founder-led technology.
The discipline runs on four named pillars. Decision Science — the universal read on the pre-conscious window every brain runs through. Temporal Predisposition Mapping — the individualized read on how a specific person is predisposed to decide, before the conversation begins. Thought Engineering — the design of the conditions around each fork so the subconscious chooses the direction the work was built for. The Behavioral Revenue System — the firm-level installation that runs underneath the operating spine of a practice.
Russ has international speaking experience across the U.S. and Europe, including Switzerland. He is the author of Molecular Influence: Successfully Hack The Minds Of Potential Investors, Customers, Partners And More (Amazon), and Elemental Influence: The 2,500-Year-Old Cheat Code for Reading Anyone. His clients have included AutoZone, AT&T, GNC, Yahoo, Verizon, UPMC, the USDA, the U.S. Department of Defense, Philip Morris, and the Pennsylvania State Senate.
The work begins where the conscious mind hasn't yet caught up. He works in that window — half a second before the decision becomes conscious — every day.
The discipline runs on four named pillars. Decision Science — the universal read on the pre-conscious window every brain runs through. Temporal Predisposition Mapping — the individualized read on how a specific person is predisposed to decide, before the conversation begins. Thought Engineering — the design of the conditions around each fork so the subconscious chooses the direction the work was built for. The Behavioral Revenue System — the firm-level installation that runs underneath the operating spine of a practice.
Russ has international speaking experience across the U.S. and Europe, including Switzerland. He is the author of Molecular Influence: Successfully Hack The Minds Of Potential Investors, Customers, Partners And More (Amazon), and Elemental Influence: The 2,500-Year-Old Cheat Code for Reading Anyone. His clients have included AutoZone, AT&T, GNC, Yahoo, Verizon, UPMC, the USDA, the U.S. Department of Defense, Philip Morris, and the Pennsylvania State Senate.
The work begins where the conscious mind hasn't yet caught up. He works in that window — half a second before the decision becomes conscious — every day.
NSA Member
Expertise
AI, Executive Management, Innovation, Leadership & Achievement, Sales, Technology