Todd Caponi

Todd Caponi, CSP® is the author of the award-winning books The Transparency Sale and The Transparent Sales Leader. His third book, Four Levers Negotiating, was released on January 27th, 2026. A multi-time C-level sales leader, behavioral science and sales history nerd, and leader at two companies through successful exits, Todd now speaks and teaches revenue organizations and their leaders on the power of transparency in sales and business, negotiating, decision science, sales history, and the overlooked role of women in sales history. As Principal of Sales Melon LLC, he delivers keynotes and workshops designed to help organizations build trust, align with how buyers actually decide, and maximize revenue capacity.